Abstract
This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible oil scenario in the country and competition in this trade the Marketing Director desires to evolve a strategy of market expansion and brand promotion.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0791 |
| Title | Marketing Strategy for Sunflower Oil |
| Pages | 6 |
| Published on | Jan 1, 2000 |
| Year of Event | 1999 |
| Authors | Singh, Gurdev; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Operations Management, Strategic Management |
| Sector | Manufacturing, Public Sector |
| Country | India |
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