Reference No: CMA0555(D)Pages: 21Published on: 1, January, 1982
Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More
Reference No: MAR0281Pages: 14Published on: 1, January, 1983
Abstract: Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More
Reference No: BP0144(C)Pages: 52Published on: 1, January, 1983
Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More
Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: CMA0572Pages: 7Published on: 1, January, 1983
Abstract: The case relates to the issue of developing and implementing a programme to finance weaker sections of rural population. The programme warrants interface among a bank, developmental agency, a milk processing unit, milk producers' societies and individual milk producers, and stipulates a certain degree of coordination for the success of ... More
Reference No: OB0165(Part I & II)Pages: 9, 5Published on: 1, January, 1983
Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More
Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: BP0144(D)Pages: 24Published on: 1, January, 1983
Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More
Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: BP0144(A)Pages: 17Published on: 1, January, 1983
Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: BP0176TECPages: 17Published on: 1, January, 1983
Abstract: The note reviews some of the literature in the field of strategic management. Some of the major topics covered are: 1) nature of policy, 2) hierarchy of policies, 3) general management, 4) functions of the general manager, 5) skills of the general manager, 6) concept of corporate strategy, 7) evaluation of performance, 8)
strategy formulation, etc. ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
