Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Quantitative Methods
Clear All
Language
  1. English (184)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (31)
  2. Banking Finance Insurance (BFI) (5)
  3. Cooperatives (2)
  4. Education (10)
  5. Government (12)
  6. Health (4)
  7. Infrastructure (5)
  8. Manufacturing (134)
  9. Mining (0)
  10. Miscellaneous (54)
  11. Public Sector (10)
  12. Telecom and Software (1)
  13. Trade (1)
  14. Transportation and Logistics (21)
Product Type
  1. Case (152)
  2. Exercise (1)
  4. Technical Note (109)

Latest published cases

List of Latest Published Cases

  1. Measuring the Effectiveness of Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0249TEC Pages: 16 Published on: 1, January, 1979

    Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More

    Buy Case

  2. Industrial Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0237TEC Pages: 12 Published on: 1, January, 1979

    Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More

    Buy Case

  3. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

    Buy Case

  4. A Sheet Metal Cutting Problem

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0148TEC Pages: 3 Published on: 1, January, 1979

    Abstract: Describes a sheet metal cutting problem encountered by a commercial vehicle manufacturer. ... More

    Buy Case

  5. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

    Buy Case

  6. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

    Buy Case

  7. Planning the Product Mix at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

    Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

    Buy Case

  8. Development of Chaloda Village

    Authors: Srivastava, U K; Rao, Sreenivas S;

    Reference No: CMA0524 Pages: 10 Published on: 1, January, 1980

    Abstract: Discusses the uncertainties involved in providing tubewells in Chaloda village as a part of the developmental activities of a voluntary agency. Though, formal sources are available for financing the project, the farmers are not organized in getting the finances and managing the project. For want of data of the risk ... More

    Buy Case

  9. Introduction to Regression Analysis

    Authors: Ramani, K V;

    Reference No: QM0160TEC Pages: 14 Published on: 1, January, 1980

    Abstract: Discusses the important points to be considered in fitting a linear regression to a set of data. It includes all important results in regression analysis and their interpretations. ... More

    Buy Case

  10. Integrated Cotton Development Project in India

    Authors: Gupta, Tirath; Patel, G A; Ranade, C G;

    Reference No: CMA0525 Pages: 4 Published on: 1, January, 1980

    Abstract: The case presents problems arising out of multi-agency approach in a big project. ... More

    Buy Case

  11. Data Analysis in Research

    Authors: Saiyadain, M S;

    Reference No: P&IR0139TEC Pages: 8 Published on: 1, January, 1980

    Abstract: Highlights important steps in the process of analysis after data have been collected. It outlines how analysis should be carried out. It is useful for students /participants taking courses in research methodology. ... More

    Buy Case

  12. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

    Buy Case

  13. AFC Helps in Continuation of Lift Irrigation Schemes

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0526 Pages: 13 Published on: 1, January, 1980

    Abstract: Outlines a state government's attempt to obtain refinance for continuation of a development scheme. The role of AFC as consulting organization has been discussed in the case. ... More

    Buy Case

  14. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

    Buy Case

Items 151 to 165 of 269

per page

My Cart

You have no items
in your shopping cart.

video title

video content