Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering pre purchase, purchase decision and post purchase stages. The problems of consumers in buying and using a product as well as getting after sales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: PROD0124TECPages: 6 Published on: 1, January, 1977
Abstract: Involves the application of systematic layout techniques for a plastic bags manufacturing plant. It focuses on the understanding of the principal steps required for the use of the technique. Development of several alternative plans and their evaluation are envisaged. ... More
Reference No: OB0041Pages: 24Published on: 1, January, 1977
Abstract: This case describes the organizational and social situations existing in a few Indian villages. This case presents data on the organizational setup of the Primary Health Centres (PHCs), roles performed, research data on attitudes of the people towards family planning, and interpersonal transactions of family planning workers with villagers. Given ... More
Reference No: F&A0304Pages: 1 Published on: 1, January, 1977
Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More
Reference No: CMA0349TEC Pages: 16Published on: 23, December, 1976
Abstract: Gives details of foodgrains distribution programme in India. Regional imbalances in the availability of cereals in the administrative structure are comprehensively dealt with. ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: CMA0420Pages: 5Published on: 17, December, 1976
Abstract: A social system constitutes the interaction of a plurality of individuals whose relations are patterned after a set of norms and expectations. When a system is analysed, the elements which make it a system and the processes which help the system to persist have to be taken into consideration. There ... More
Reference No: CMA0415(F)TEC Pages: 27Published on: 1, December, 1976
Abstract: Discusses the organizational setup for research and extension for wheat commodity. Research programmes and activities initiated during post-Independence era are comprehensively dealt with. Finally, an attempt is made to study the contribution of various programmes and activities in production, marketing and processing of wheat. ... More
Reference No: CMA0408Pages: 4Published on: 14, October, 1976
Abstract: Mr. AO has been managing a government potato seed farm since 1970s. The farm is recognized as well-managed. Mr. AO's initiative and innovation have been recognized, but he wishes for a transfer. He renews his request when he learns that the seed farm project has been upgraded and higher-level posts ... More
Reference No: CMA0368Pages: 4Published on: 7, October, 1976
Abstract: Mr. Prasad, an agricultural officer from the adjoining state, was selected by UPSC for deputation to Paharpur as Director of Agriculture. Assuming the Director's position, Mr. Prasad takes several unorthodox steps within his own department in relation to the external system. His major emphasis in the process is the need ... More
Reference No: CMA0367Pages: 5Published on: 7, October, 1976
Abstract: Jhum or shifting cultivation is the major occupation of the tribes of the North-Eastern region. There have been controversies about the illeffects of jhuming and also about the problems of controlling of jhuming. So, Mr. Das, an Officer-in-charge of jhum control activities, NECR, attends a sminar on jhum cultivation, where ... More
Reference No: CMA0366TECPages: 15Published on: 9, September, 1976
Abstract: Deals with the structure, functions, policies of the industrial financing institutions both at national as well as state level. It also discusses the linkages coordination aspects between the various financial institutions. ... More
Reference No: CMA0360TECPages: 5Published on: 1, June, 1976
Abstract: The idea of cooperative farming was increasingly favoured during the First Plan. By mid-1950s there was clear recognition that the cooperative farming was an answer to the question of reorganizing agricultural production. But, the experience of cooperative farming revealed a number of shortcomings. Soon it became clear that, in ... More
Reference No: CMA0393TECPages: 5Published on: 6, January, 1976
Abstract: Since 1966-67 the rice yields in Thanjavur started picking up after a period of stagnation. A major part of credit goes to the Adaptive Research Trial Programme (ARTP). The system developed in Thanjavur ensured constant interaction and mutual support between researchers and extension workers. The note describes the system and ... More
