Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: PSG0025Pages: 17Published on: 1, January, 1977
Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: F&A0295Pages: 6 Published on: 1, January, 1977
Abstract: The case provides, in a summarized form, the actual performance of a medium sized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More
Reference No: CMA0349TEC Pages: 16Published on: 23, December, 1976
Abstract: Gives details of foodgrains distribution programme in India. Regional imbalances in the availability of cereals in the administrative structure are comprehensively dealt with. ... More
Reference No: CMA0420Pages: 5Published on: 17, December, 1976
Abstract: A social system constitutes the interaction of a plurality of individuals whose relations are patterned after a set of norms and expectations. When a system is analysed, the elements which make it a system and the processes which help the system to persist have to be taken into consideration. There ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: CMA0415(F)TEC Pages: 27Published on: 1, December, 1976
Abstract: Discusses the organizational setup for research and extension for wheat commodity. Research programmes and activities initiated during post-Independence era are comprehensively dealt with. Finally, an attempt is made to study the contribution of various programmes and activities in production, marketing and processing of wheat. ... More
Reference No: CMA0408Pages: 4Published on: 14, October, 1976
Abstract: Mr. AO has been managing a government potato seed farm since 1970s. The farm is recognized as well-managed. Mr. AO's initiative and innovation have been recognized, but he wishes for a transfer. He renews his request when he learns that the seed farm project has been upgraded and higher-level posts ... More
Reference No: CMA0367Pages: 5Published on: 7, October, 1976
Abstract: Jhum or shifting cultivation is the major occupation of the tribes of the North-Eastern region. There have been controversies about the illeffects of jhuming and also about the problems of controlling of jhuming. So, Mr. Das, an Officer-in-charge of jhum control activities, NECR, attends a sminar on jhum cultivation, where ... More
Reference No: CMA0368Pages: 4Published on: 7, October, 1976
Abstract: Mr. Prasad, an agricultural officer from the adjoining state, was selected by UPSC for deputation to Paharpur as Director of Agriculture. Assuming the Director's position, Mr. Prasad takes several unorthodox steps within his own department in relation to the external system. His major emphasis in the process is the need ... More
Reference No: CMA0366TECPages: 15Published on: 9, September, 1976
Abstract: Deals with the structure, functions, policies of the industrial financing institutions both at national as well as state level. It also discusses the linkages coordination aspects between the various financial institutions. ... More
Reference No: CMA0360TECPages: 5Published on: 1, June, 1976
Abstract: The idea of cooperative farming was increasingly favoured during the First Plan. By mid-1950s there was clear recognition that the cooperative farming was an answer to the question of reorganizing agricultural production. But, the experience of cooperative farming revealed a number of shortcomings. Soon it became clear that, in ... More
Reference No: CMA0393TECPages: 5Published on: 6, January, 1976
Abstract: Since 1966-67 the rice yields in Thanjavur started picking up after a period of stagnation. A major part of credit goes to the Adaptive Research Trial Programme (ARTP). The system developed in Thanjavur ensured constant interaction and mutual support between researchers and extension workers. The note describes the system and ... More
