Abstract
The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a long term forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts for effective sales planning.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0163 |
| Title | Container Products Corporation |
| Pages | 10 |
| Published on | Jan 1, 1977 |
| Year of Event | 1971 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
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