Reference No: MAR0336TECPages: 5Published on: 14, March, 2000
Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More
Reference No: F&A0452Pages: 10 Published on: 26, April, 2000
Abstract: Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the crisis, and faces a number of agonizing choices. Should it become an integrated bank? ... More
Reference No: F&A0461Pages: 5Published on: 24, May, 2000
Abstract: The case deals with strategy for generation of resources and accounting for those resources in a non-profit setting. It deals with a situation where corpus fund has to be effectively managed to guard against inflation and at the same time provide enough leeway to carry out the basic objectives of ... More
Reference No: MAR0341(A)Pages: 21Published on: 14, December, 2000
Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More
Reference No: MAR0341(B)Pages: 2Published on: 14, December, 2000
Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More
Reference No: CMHS0018-HindiPages: 4Published on: 1, January, 2001
Abstract: इस केस में अस्पताल सूचना प्रणाली विकास में बड़े अस्पताल जिन समस्याओं का सामना कर रहे हैं उन समस्याओं के बारे में बात कही गई है। इस केस में अस्पताल के समग्र कार्यवहन पर प्रकाश डाला गया है, कम्प्यूटर अनुप्रयोगों, कम्प्यूटरीकरण की भावि योजनाओं और एक व्यापक सूचना प्रणाली के डिजाइन व विकास करने के लिए अस्पताल की इच्छा और तैयारी पर भी प्रकाश डाला गया है। इस केस में अस्पताल के कार्यप्रदर्शन के संकेतकों, उनके अनुमानों और रिपॉर्टों की डिजाइन पर ध्यान केन्द्रित किया गया है जिससे अस्पताल के प्रबंधनकर्ता अपनी सेवाएँ सक्षम व प्रभावी रूप से प्रदान करने में सहायता प्राप्त कर सकें। ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: CMA0803Pages: 3Published on: 1, January, 2001
Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More
Reference No: MAR0344Pages: 45Published on: 12, February, 2001
Abstract: The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. ... More
Reference No: PSG0081Pages: 24Published on: 26, February, 2001
Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More
Reference No: OB0193Pages: 13Published on: 8, March, 2001
Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More
Reference No: PSG0083Pages: 24Published on: 19, June, 2001
Abstract: The Head, Gujarat, Tata Infotech Limited (TIL) was reviewing the financial bid for the Gujarat State Wide Area Network (GSWAN) project. The bid was for a uniform quarterly revenue to be received from the Government of Gujarat (GoG) over eight years for Build-Operate-Transfer (BOT) concession of the project. Of the ... More
Reference No: CMA0805Pages: 17Published on: 1, January, 2002
Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More
Reference No: MAR0348Pages: 49Published on: 12, February, 2002
Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
