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Latest published cases

List of Latest Published Cases

  1. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

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  2. Mahanagar Municipal Dairy (A)

    Authors: Varshneya, K L;

    Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

    Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

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  3. Launching a New Product

    Authors: Halse, Michael; George, P S;

    Reference No: CMA0192 Pages: 3 Published on: 20, January, 1970

    Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More

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  4. Dudhudyog Dairy (D)

    Authors: George, P S;

    Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

    Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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  5. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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  6. A Research Study of Milk Consumption Patterns **

    Authors: Halse, Michael; George, P S;

    Reference No: CMA0191 Pages: 9 Published on: 20, January, 1970

    Abstract: In 1966, the consumption pattern of milk was studied in a major city in India. The study attempted to investigate the following aspects: 1) expenditure on milk products as a proportion of family income, 2) the quantity, quality, prices paid for milk products substitutes, 3) changes occurring in the above phenomena as a result ... More

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  7. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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  8. Enterprising Farmer - A Source for Mobilizing Deposits

    Authors: Desai, D K;

    Reference No: CMA0214 Pages: 6 Published on: 2, August, 1970

    Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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  9. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

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  10. Agricard Scheme

    Authors: Desai, D K;

    Reference No: CMA0213 Pages: 6 Published on: 2, September, 1970

    Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More

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  11. Roopnagar Village Cooperative Finances Farmers by Crop Loan System

    Authors: Desai, B. M;

    Reference No: CMA0204 Pages: 8 Published on: 1, October, 1970

    Abstract: The case raises the problem of discrepancy in estimates of credit needs according to crop loan system and that according to farm budgeting and programming. The problem is highlighted in the context of changing agriculture with a view to judge the adequacy or otherwise of crop loan system as is ... More

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  12. Features of Rural Marketing in India

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

    Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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  13. Fertilizer Purchase Behaviour of Farmers

    Authors: Gupta, V.K.; Gopalaswamy, T P;

    Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

    Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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  14. Anand Taluka Cooperative Purchase and Sales Union Limited, Anand

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0208 Pages: 4 Published on: 18, November, 1970

    Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More

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  15. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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