Abstract
A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and product mix information, as well as several alternative lines of action.he case can be discussed alone or can be followed by cases (B), (C) andD) (BP0015, BP0016, BP0017), which elaborate other facets of the situation.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0014(A) |
| Title | Mahanagar Municipal Dairy (A) |
| Pages | 13 |
| Published on | Jan 1, 1970 |
| Year of Event | 1962 |
| Authors | Varshneya, K L; |
| Area | Strategy (STR) |
| Discipline | Marketing, Operations Management, Strategic Management |
| Sector | Agriculture and Animal Husbandry, Manufacturing |
| Keywords | Policy, Pricing, Purchasing, Product Mix |
| Country | India |
My Cart
You have no items
in your shopping cart.