Abstract
A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the feasibility of introducing this new product.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0192 |
| Title | Launching a New Product |
| Pages | 3 |
| Published on | Jan 20, 1970 |
| Year of Event | 1966 |
| Authors | Halse, Michael; George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing, Strategic Management |
| Sector | Agriculture and Animal Husbandry, Cooperatives, Manufacturing |
| Country | India |
| State | Gujarat |
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