Abstract
The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors regarding the preference of consumers in the region.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0185(B) |
| Title | Dudhudyog Dairy (B) |
| Pages | 7 |
| Published on | Jan 20, 1970 |
| Year of Event | 1964 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing, Operations Management |
| Sector | Agriculture and Animal Husbandry, Cooperatives, Manufacturing |
| Country | India |
| State | Delhi |
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