Abstract
Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What type of pricing pattern should be adopted in different seasons ?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0185(C) |
| Title | Dudhudyog Dairy (C) |
| Pages | 3 |
| Published on | Jan 20, 1970 |
| Year of Event | 1964 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Operations Management, Strategic Management |
| Sector | Agriculture and Animal Husbandry, Cooperatives, Manufacturing |
| Country | India |
| State | Delhi |
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