Reference No: CMA0486Pages: 9Published on: 1, January, 1979
Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More
Reference No: BP0138Pages: 7Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
Reference No: F&A0332Pages: 6Published on: 1, January, 1979
Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More
Reference No: CMA0481Pages: 15Published on: 1, January, 1979
Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: MAR0215(C)Pages: 11Published on: 1, January, 1979
Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
Reference No: MAR0249TECPages: 16Published on: 1, January, 1979
Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More
Reference No: CMA0489Pages: 12Published on: 1, January, 1979
Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More
Reference No: MAR0221TECPages: 4 Published on: 1, January, 1979
Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More
Reference No: MAR0207(B)Pages: 8 Published on: 1, January, 1979
Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More
