Abstract
The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0207(A) |
| Title | Tez Micro Computers (A) |
| Pages | 13 |
| Published on | Jan 1, 1979 |
| Authors | Parekh, Jayshree; Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
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