Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: F&A0171(B)Pages: 10Published on: 1, January, 1970
Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More
Reference No: MAR0105Pages: 15Published on: 1, January, 1970
Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More
Reference No: ECO0019Pages: 13Published on: 1, January, 1970
Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a long term forecast of ... More
Reference No: CMA0192Pages: 3Published on: 20, January, 1970
Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More
Reference No: CMA0185(D)Pages: 10Published on: 20, January, 1970
Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More
Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0191Pages: 9Published on: 20, January, 1970
Abstract: In 1966, the consumption pattern of milk was studied in a major city in India. The study attempted to investigate the following aspects: 1) expenditure on milk products as a proportion of family income, 2) the quantity, quality, prices paid for milk products substitutes, 3) changes occurring in the above phenomena as a result ... More
Reference No: CMA0185(C)Pages: 3Published on: 20, January, 1970
Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More
Reference No: CMA0214Pages: 6Published on: 2, August, 1970
Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: CMA0213Pages: 6Published on: 2, September, 1970
Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More
Reference No: CMA0204Pages: 8Published on: 1, October, 1970
Abstract: The case raises the problem of discrepancy in estimates of credit needs according to crop loan system and that according to farm budgeting and programming. The problem is highlighted in the context of changing agriculture with a view to judge the adequacy or otherwise of crop loan system as is ... More
Reference No: CMA0201TECPages: 38Published on: 18, November, 1970
Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More
Reference No: CMA0208Pages: 4Published on: 18, November, 1970
Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More
