Abstract
Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0175(A) |
| Title | Bank of Baroda (A) ** |
| Pages | 10 |
| Published on | Jan 1, 1970 |
| Year of Event | 1970 |
| Authors | Shah, B G; Prasad, Keshav; |
| Area | Finance and Accounting (F&A) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Banking Finance Insurance (BFI) |
| Country | India |
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