Abstract
Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0175(B) |
| Title | Bank of Baroda (B) ** |
| Pages | 23 |
| Published on | Jan 1, 1970 |
| Year of Event | 1969 |
| Authors | Shah, B G; Prasad, Keshav; |
| Area | Finance and Accounting (F&A) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Banking Finance Insurance (BFI) |
| Country | India |
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