Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: P&IR0038(D)Pages: 7 Published on: 1, January, 1972
Abstract: This part describes the management's efforts to stabilize industrial relations in the organization by streamlining the procedure for handling employees' grievances. It also brings out some changes in managerial roles resulting from the strike. ... More
Reference No: QM0224Pages: 14Published on: 1, January, 1992
Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More
Reference No: MAR0349Pages: 16Published on: 1, January, 2003
Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More
Reference No: P&IR0038(B)Pages: 10 Published on: 1, January, 1972
Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More
Reference No: CMA0183Pages: 9Published on: 20, November, 1969
Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More
Reference No: CMHS0036(A)Pages: 9Published on: 13, February, 2015
Abstract: Urbanization is an important demographic shift worldwide, marking a nation’s march from an agricultural based economy to an industrialized and service-based economy. By 2050, over 70% of the world’s population would be living in cities. Urbanization is one of the leading global trends of the 21st century that has a ... More
Reference No: CMHS0017-HindiPages: 10Published on: 1, January, 2003
Abstract: अहमदाबाद नगर निगम (एएमसी) अपने नागरिकों को तृतीयक स्तर की स्वास्थ्य देखभाल सेवाएँ उपलब्ध कराते हुए तीन बड़े अस्पतालों का संचालन करता है, जो हैं - वी.एस. अस्पताल, एस.सी.एल. अस्पताल, एवं एल.जी. अस्पताल। शिक्षा अस्पताल के रूप में, वी.एस., एस.सी.एल., एवं एल.जी. अस्पताल भारतीय चिकित्सा परिषद् (एमसीआई) द्वारा निर्धारित नियमों से कार्मिकों अथवा विभागों एवं रोगियों की देखभाल व शिक्षा के संबंध में बाध्य है। ये नियम एमबीबीएस तथा एमडी कोर्स के लिए दाखिला प्राप्त वार्षिक छात्रों की संख्या पर आधारित होते हैं। अकादमिक वर्ष 2000-01 के प्रारम्भ से, एएमसी ने नये वार्षिक एमबीबीएस दाखिले में 50 बैठकों की वृद्धि की। एएमसी चिकित्सा कॉलेजों के डीन ने प्रति वर्ष 150 वार्षिक दाखिलों के लिए एमसीआई के नियमों का अनुपालन करने के लिए प्रत्येक अस्पताल में चिकित्सा विभागों की पहचान की है। अस्पताल के अधीक्षक रोगी देखभाल के बारे में इस पुनर्गठन के प्रभाव के बारे में चिंतित हैं। ... More
Reference No: MAR0294Pages: 5 Published on: 1, January, 1988
Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: MAR0314Pages: 8Published on: 24, June, 1998
Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More
Reference No: RJMC0002(A)Pages: 4Published on: 24, April, 2006
Abstract: The case presents the dilemma of Mr. Bhattacharya, the principal of Chandrabala Modi Academy, a three-year-old co-educational school, having classes up to grade VIII, located in the city of Ankleshwar in the industrial belt of Western India, in responding to a request made by a senior official of the Police ... More
