Abstract
Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the dilemma faced by its Managing Director and his team in light of the emerging competition. The company needs to take important decisions related to customer segment selection, product mix and introduction of new product offerings.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0470(A) |
| Title | Aava Natural Mineral Water (A) |
| Pages | 25 |
| Published on | Mar 31, 2015 |
| Revision Date | Dec 27, 2017 |
| Year of Event | 2010-11 |
| Authors | Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita; |
| Area | Marketing (MAR) |
| Keywords | Brand Positioning; Segmentation; Product Strategy; New Product Introduction; Brand Management; Product Mix Selection |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Organization | Sheelpe Enterprises Pvt Ltd |
| Access | For All |
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