Trauma with Delta Airlines

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Abstract

This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects of the relationship between the airline and its travel agent. The role of the Consumer Court and consumer organizations is also brought out in this case. The case helps realize that there is a lot of scope for improvement in the way service oriented organizations can ameliorate customer concerns and grievances.

Additional Information

Product Type Case
Reference No. MAR0349
Title Trauma with Delta Airlines
Pages 16
Published on Jan 1, 2003
Year of Event 1993-2000
Authors Raghuram, G; Venkataraman, Krishnan;
Area Marketing (MAR)
Discipline Operations Management, Organizational Behaviour, Strategic Management
Sector Transportation and Logistics
Keywords Service Management, Consumer Courts, Aviation Management, Customer Services
Country India
State Gujarat
City Ahmedabad

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