Search results for 'marketing cases 2'

Authors: Gupta, V K;

Reference No: CMA0322TEC Pages: 6 Published on: 8, July, 1975

Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More

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Authors: Vora, M N;

Reference No: MAR0142TEC Pages: 15 Published on: 1, January, 1980

Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More

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Authors: Kulkarni, G R;

Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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Authors: George, P S;

Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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Authors: Jain, Abhinandan; Singh, Vivek;

Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

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Authors: George, P S;

Reference No: CMA0326 Pages: 13 Published on: 8, August, 1975

Abstract: This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0422(B)TEC Pages: 12 Published on: 23, December, 1976

Abstract: Deals with different aspects of the sugarcane marketing system operative in India and focuses on the problems of marketing by the producers. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Koshy, Abraham;

Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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