Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task is to identify the ideal distribution warehouse location, Keeping in mind the primary transportation cost, warehousing cost, the secondary transportation cost and the implications of faxes. Given the proposed value Added Tax regime, it would also help evolving a strategy that considers this.