Abstract
This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0314 |
| Title | Go Car Autos, Karnavati |
| Pages | 8 |
| Published on | Jun 24, 1998 |
| Year of Event | 1997 |
| Authors | Raghuram, G; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Public Policy and Law |
| Sector | Manufacturing |
| Keywords | Customer Services, Sales Management, After Sales Service, Service Marketing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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