Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Koride, Padmavathi; Singh, Sukhpal; Thomas, Ann;

Reference No: CMA0831 Pages: 17 Published on: 11, September, 2026

Abstract: Arya.ag, an agri-tech platform, intended to democratise the post-harvest space and transform the lives of small farmers by activating warehouses at the farm gate for storage of commodities, enabling seamless finance against these stored commodities and connecting the same with buyers across the country. The company onboarded over 12,000 warehouses ... More

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Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Jain, Tarun; ;

Reference No: ECO0371 Pages: 12 Published on: 6, May, 2026

Abstract: This case examines a dilemma faced by a public official at the Food Safety and Standards Authority of India (FSSAI). The protagonist, “Dr Ravinder Sharma, Director of Quality Assurance at FSSAI,” has to decide how to respond to a court order staying coercive action against manufacturers of ready-to-drink sugary beverages ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0414 Pages: 10 Published on: 4, December, 2017

Abstract: The case discusses the issues related to Zee Tele Films Limited’s claims that the Board of Cricket Control of India was “state” and could act arbitrarily in the award of telecasting rights. The “state” as defined in Article 12 includes “other authorities”, and these are subject to the constitutional limitations. ... More

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Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

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Authors: Ramani, K V; Aruldas, Vijay Kumar;

Reference No: CMHS0014(A) Pages: 10 Published on: 1, January, 1999

Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More

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Authors: Agarwal, Minu; Chindarkar, Namrata; Aswani, Prachi; Tikar, Anjali;

Reference No: JSW0002EX Pages: 12 Published on: 26, June, 2025

Abstract: This role-play exercise urges students to examine a complex sustainability issue from multiple perspectives. At its core is light pollution, an issue that has remained unacknowledged. Students adopt the roles of various actors in the policy process to better understand and define the problem, and to propose a roadmap for ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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Authors: Varkkey, Biju;

Reference No: P&IR0210 Pages: 6 Published on: 30, October, 2012

Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More

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Authors: Mahapatra, Diptiranjan; Khurana, Shikha; Karna, Amit;

Reference No: STR0475 Pages: 27 Published on: 12, July, 2023

Abstract: This case describes the growth strategy of Mahanagar Gas Limited (MGL) from its inception as a joint venture (JV) firm between GAIL (a state-owned enterprise [SOE]) and British Gas plc (a multinational conglomerate) in 1986. The case covers three distinct periods. The first stage examines the formation of the JV and ... More

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Authors: Desai, Ashish; Chellapilla, Deep Prakash; Dhaigude, Amol S.; Majumdar, Adrija;

Reference No: CDT0005 Pages: 13 Published on: 17, September, 2026

Abstract: Girish Pai, a passionate entrepreneur, wanted to enter India’s booming food and beverage (F&B) sector in the post-COVID period. He had the scars of previous start-ups, solid credentials, a network to leverage and INR 4 crore to invest. He wanted to build GrowthFalcons as a platform-based business but was ... More

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