Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

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Authors: Agarwal, Anurag K. ;

Reference No: IS0151 Pages: 16 Published on: 28, July, 2025

Abstract: Kaiser Permanente entered into an IT contract with Epic Systems to provide software support in 2003 and engaged Tata Consultancy Services (TCS) as a subcontractor in 2011. TCS did not have full access to Epic’s “UserWeb” portal. It got unauthorised access and downloaded thousands of files. As a result, Epic sued ... More

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Authors: Agarwal, Minu; Chindarkar, Namrata; Aswani, Prachi; Tikar, Anjali;

Reference No: JSW0002EX Pages: 12 Published on: 26, June, 2025

Abstract: This role-play exercise urges students to examine a complex sustainability issue from multiple perspectives. At its core is light pollution, an issue that has remained unacknowledged. Students adopt the roles of various actors in the policy process to better understand and define the problem, and to propose a roadmap for ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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Authors: Varkkey, Biju;

Reference No: P&IR0210 Pages: 6 Published on: 30, October, 2012

Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More

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Authors: Mahapatra, Diptiranjan; Khurana, Shikha; Karna, Amit;

Reference No: STR0475 Pages: 27 Published on: 12, July, 2023

Abstract: This case describes the growth strategy of Mahanagar Gas Limited (MGL) from its inception as a joint venture (JV) firm between GAIL (a state-owned enterprise [SOE]) and British Gas plc (a multinational conglomerate) in 1986. The case covers three distinct periods. The first stage examines the formation of the JV and ... More

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Authors: Ganesh, S R;

Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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Authors: Jacob, Joshy; Iyer, Radhakrishnan R; Gopalakrishnan, Balagopal ;

Reference No: F&A0574 Pages: 22 Published on: 29, December, 2023

Abstract: The case presents a unique context in the growth trajectory of a fintech startup, i2i, that delivers small-ticket loans to retail clients in India through a peer-to-peer (P2P) lending platform. The COVID-19 pandemic brought unprecedented challenges for i2i’s otherwise successful business model. These challenges spanned the ... More

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Authors: Agarwal, Anurag K;

Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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Authors: Barua, Samir K; Raghuram, G;

Reference No: PROD0254 Pages: 19 Published on: 24, April, 2003

Abstract: The items used by India Post can be classified into two broad categories: a) security items and b) non-security items. Security items are items that can be easily converted into cash, such as stamps, postal stationery, service stamps, Indian Postal Order, Kisan Vikas Patra and National Savings Certificates. The non-security ... More

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Authors: Desai, D K;

Reference No: CMA0538(B) Pages: 62 Published on: 1, January, 1981

Abstract: The case deals with the sub-project on small farm development with special reference to tree crop development (coconut and pepper). It goes into the details of the cost-benefit analysis of the sub-project and raises questions as to what impact the delay in the implementation of the project and changes in ... More

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