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Search results for 'marketing management case s'

Related Searches: marketing management case st, marketing management case stud, marketing management case stu, marketing management case studies, marketing management case studies with solutions pdf

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  1. RentYourFashion.com (D)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

    Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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  2. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  3. Tanjore Cooperative Marketing Federation (C)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0176(C) Pages: 2 Published on: 1, January, 1984

    Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More

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  4. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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  5. Short-term Versus Long-term Gains in Groundnut System

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

    Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

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  6. RentYourFashion.com (A)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(A) Pages: 7 Published on: 30, March, 2015

    Abstract: ‘Fashion Destination’ was a prominent one-stop shop of clothing retail in Ahmedabad which has faced business slowdown in the last 5 years. Vishal, who had recently taken over the management wondered, would renting of premium clothing be a good business model to get back to the business. While pondering over the ... More

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  7. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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  8. Tithwal Mills (C)*

    Authors: Shah, Prafful;

    Reference No: BP0019(C) Pages: 7 Published on: 1, January, 1966

    Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More

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  9. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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  10. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

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  11. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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  12. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  13. SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  14. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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  15. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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