Abstract
The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMHS0048 |
| Title | The Evolution of Dubai’s Healthcare Ecosystem: Towards Becoming a Global Medical Tourism Hub |
| Pages | 6 |
| Published on | Oct 4, 2024 |
| Year of Event | 2023 |
| Authors | Moses, Aditya Christopher; Shukla, Rahul Kumar ; |
| Area | Center for Management of Health Services (CMHS) |
| Discipline | International Business, Marketing, Public Policy and Law |
| Sector | Health |
| Learning Objective | To identify and comprehend Dubai’s marketing initiatives to make the city a medical tourism hub. To understand the impact of these policy initiatives on the medical sector in Dubai. |
| Keywords | Medical Tourism; International Management; Healthcare Marketing; Healthcare Policy; Middle East |
| Country | United Arab Emirates |
| City | Dubai |
| Access | For All |
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