Abstract
In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing services. Thereafter, it made serious allegations of malpractices and demanded a refund. Several questions arise. Did the companies not pay attention to contractual details? Did the Bombay High Court show undue haste? Could the parties have followed a better approach to claims management using the latest AI technology?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | IS0154 |
| Title | GoQii-Sokrati: A Contract Dispute in the Digital Ad World |
| Pages | 14 |
| Published on | Feb 18, 2026 |
| Year of Event | 2021-2024 |
| Authors | Agarwal, Anurag K; |
| Area | Information Systems (IS) |
| Discipline | IT and Systems, Marketing, Public Policy and Law, Strategic Management |
| Sector | Telecom and Software |
| Learning Objective | • Understand the importance of incorporating in the contract detailed and specific expectations from the contracting parties. • Critically analyse the minimal role expected from the courts in contracts where the parties have chosen arbitration as the method of dispute resolution. • Evaluate the usefulness of the innovative AI technology in claims management, especially in digital marketing contracts. |
| Keywords | Digital Marketing, Digital Advertising, Audit, Arbitration, Contract, Breach |
| Country | India |
| State | Maharashtra |
| City | Mumbai |
| Courses | PhD, MBA (PGP), MBA (PGP-FABM), MBA-PGPX, EEP, BPGP, AFP, FDP |
| Access | For All |
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