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Search results for 'marketing cases'

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  1. Vadamalai Fruit Processing Factory **

    Authors: Seetharaman, S P;

    Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

    Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

  2. Appointing a Consultant for Retailing Tea

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

    Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

  3. Seed Production by Cooperatives

    Authors: Singh, Gurudev; Asokan, S R;

    Reference No: CMA0747 Pages: 2 Published on: 1, January, 1996

    Abstract: This case describes the functioning of a cooperative which has undertaken potato seed marketing for its members. It helps the member growers in quality seed production. The relevant issues are the reasons for success of this cooperative and whether such a success is achievable for other seeds, whether the experience ... More

  4. Indiagro Farmer Producer Company

    Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

    Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

    Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

  5. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

  6. Mr. Manipuri in Troubled Waters

    Authors: Singh, Amarjeet;

    Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

    Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

  7. Shri Daxin Gujarat Sahakari Cotton Marketing Union Limited, Surat **

    Authors: Desai, D K;

    Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

    Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

  8. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

  9. West Godavari District Cooperative Marketing Society Limited

    Authors: Gupta, V K;

    Reference No: CMA0600 Pages: 24 Published on: 1, January, 1984

    Abstract: The case examines the technical and economic performance of a modern rice mill plant. ... More

  10. Aruna District Cooperative Fish Marketing Society

    Authors: George, P S;

    Reference No: CMA0327 Pages: 7 Published on: 8, August, 1975

    Abstract: The case describes the processing capacities available with the cooperative society the expected arrival pattern in the area. There are considerable variations in the monthly arrival pattern. The cost of canning freezing are also given. The case can be used to answer the following questions: 1) matching the processing capacities with ... More

  11. Handloom Development and Bechara Weaver: A Shilpi Tale

    Authors: Gupta, Ranjit;

    Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

    Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

  12. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

  13. Gambhirpura Collective Farming Society

    Authors: Vyas, V S;

    Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

    Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

  14. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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