Search results for 'marketing cases'

Authors: Raghuram, G;

Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Agarwal, Anurag K. ;

Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Tripathi, Sanjeev;

Reference No: MAR0451 Pages: 21 Published on: 15, February, 2015

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, C P;

Reference No: MAR0079 Pages: 4 Published on: 1, January, 1969

Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Wadhva, C D;

Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bapna, S L; Raghuram, G;

Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh;

Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Moorthy, Ravi Chandran;

Reference No: MAR0298 Pages: 14 Published on: 1, January, 1989

Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+