Abstract
The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other non-conventional device programmes is also covered, albeit in brief. Finally, strategy issues are highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0298 |
| Title | GEDA: The Case of Solar Cookers |
| Pages | 14 |
| Published on | Jan 1, 1989 |
| Year of Event | 1988 |
| Authors | Moorthy, Ravi Chandran; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
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