Franchise Marketing: Disputes and Arbitration: A Technical Note

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Abstract

Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, however, disputes arise between them. Some of the reasons may be non-payment of licensing fees and royalties; intellectual property infringement; non-adherence to franchise license terms and conditions; etc. This note discusses the franchise disputes and their resolution in the United States, Europe and India.

Additional Information

Product Type Technical Note
Reference No. MAR0557TEC
Title Franchise Marketing: Disputes and Arbitration: A Technical Note
Pages 11
Published on Jul 30, 2025
Year of Event 1987-2022
Authors Agarwal, Anurag K. ;
Area Marketing (MAR)
Discipline International Business, Marketing, Public Policy and Law, Strategic Management
Sector Agriculture and Animal Husbandry, Health, Trade
Learning Objective Role of arbitration in resolution of franchise marketing disputes. Trust between the franchisor and the franchisee is essential in avoiding disputes. Importance of quality standards and intellectual property in franchise marketing.
Keywords Franchise Marketing; Franchise Agreement; Royalties; Arbitration; Quality Standards; Franchisor & Franchisee
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