Abstract
Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0079 |
| Title | Super Textiles Limited |
| Pages | 4 |
| Published on | Jan 1, 1969 |
| Authors | Rao, C P; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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