Abstract
This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0145TEC |
| Title | Note on IPCL |
| Pages | 8 |
| Published on | Jan 1, 1976 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour, Strategic Management |
| Sector | Miscellaneous |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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