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Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;
Reference No: STR0489 Pages: 26 Published on: 21, April, 2025
Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More
Authors: Garg, Pulin K; Parikh, Indira J;
Reference No: OB0079TEC Pages: 7 Published on: 1, January, 1976
Abstract: The note attempts to identify and explore individual and organizational role processes. How the role processes set by the broader cultural milieu, which the individual internalizes in his growth process, influence the emergence of the organizational processes is also discussed. ... More
Authors: Arul, M J; Pestonjee, D M;
Reference No: OB0116TEC Pages: 4 Published on: 1, January, 1981
Abstract: This article deals with the processes of authority and power. Power is defined as an influence over others, i.e., one's ability to cause change in the cognition, attitude, behaviour and/or emotion of others. Depending upon its various sources, eight different types of power have been distinguished. These are: ... More
Authors: Issac, Akkanad M;
Reference No: OB0053 Pages: 6 Published on: 1, January, 1978
Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More
Authors: Gupta, G S;
Reference No: ECO0335TEC Pages: 13 Published on: 17, July, 1995
Abstract: The note discusses the cardinal and ordinal approaches to explain consumer behaviour, and elaborates the indifference curve technique to choice making. The demand function is derived and explained through these tools. ... More
Authors: Varma, Poornima;
Reference No: CMA0817TEC Pages: 11 Published on: 7, March, 2017
Abstract: The note provides an overview of international trade theories and the rationale for and against free trade by discussing the infant industry arguments, comparative advantage, increasing return to scale, and the strategic interventions. ... More
Authors: Dixit, M.R.;
Reference No: BP0384 Pages: 18 Published on: 12, May, 2015
Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More
Authors: Varma, Poornima; Jena, Sanjay Kumar;
Reference No: CMA0819 Pages: 10 Published on: 31, March, 2017
Abstract: During 2016, Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad, was planning to export raw cotton to more countries, though he had already exported cotton to countries like China, Bangladesh, Pakistan and Vietnam. He found that Indonesia, Turkey and ... More
Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;
Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Authors: Ramola, Sushil; Ganesh, S.R.;
Reference No: OB0164 Pages: 8 Published on: 1, January, 1983
Abstract: The case writer has narrated two f his experiences as a change agent in a large corporation. One situation pertains to a technological change whereas the other refers to an organizational restructuring. The case compares the two situations, and highlights the issues of bringing about change in a turbulent environment, ... More
Authors: Bhandari, Labhdhi; Jain, Abhinandan K;
Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012
Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More
Authors: Mathur, Ajeet;
Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;
Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024
Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More
Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;
Reference No: OB0249(B) Pages: 4 Published on: 26, June, 2025
Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More
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