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  1. Newcell Industries

    Authors: Ramachandran, K; Bhaskaran, P B;

    Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

    Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

  2. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

  3. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

  4. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

  5. Banwari Lal and Subir Bose

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

    Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

  6. Mahalakshmi Manufacturing & Trading Company (B)

    Authors: Saiyadain, M S;

    Reference No: P&IR0151(B) Pages: 10 Published on: 1, January, 1982

    Abstract: This case gives the memorandum of settlement agreed upon and signed by the representatives of the union and the management. ... More

  7. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

  8. Mahabali Manufacturing Company (A)

    Authors: Verma, K K; Goyal, R C;

    Reference No: P&IR0046(A) Pages: 5 Published on: 1, January, 1967

    Abstract: The case is about the formation of a union in a plant and negotiations to reach an agreement with the management. ... More

  9. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

  10. Venkatesh Engineerig Works Limited

    Authors: Shukla, P R;

    Reference No: PROD0186 Pages: 34 Published on: 1, January, 1984

    Abstract: This case highlights the issues involved in job evaluation. Legal disputes, union-management relations and viewpoints on job evaluation and the procedure to be followed can be discussed. The case has specific reference to the existing Wage Board and its recommendations. ... More

  11. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

  12. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

  13. Skittles India Limited: Competing through Lean Logistics

    Authors: Ravichandran, N;

    Reference No: PROD0253 Pages: 15 Published on: 26, March, 2003

    Abstract: The case presents a novel approach to manage the logistics function of multi product environment. The proposed system is a version of Toyota production system in the context of the logistics functions. The central issue is inventory management. The proposed system is conceptually simple, but raises a large number of ... More

  14. Jain Engineering Company**

    Authors: Khurana, Rakesh; Vora, M N;

    Reference No: MAR0110 Pages: 20 Published on: 1, January, 1974

    Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More

  15. Cozy Furniture Mart

    Authors: Balakrishnan, K;

    Reference No: F&A0311 Pages: 4 Published on: 1, January, 1977

    Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More

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