Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: MAR0493(A)Pages: 14Published on: 13, October, 2017
Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More
Reference No: BP0337(B)Pages: 10Published on: 31, March, 2011
Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More
Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
Reference No: MAR0447Pages: 30Published on: 15, January, 2015
Abstract: Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental in India winning its highest number of medals at any summer Olympics. ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: MAR0502Pages: 18Published on: 14, March, 2019
Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More
Reference No: MAR0541Pages: 25Published on: 31, December, 2023
Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More
Reference No: MAR0434Pages: 29Published on: 18, June, 2014
Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More
Reference No: MAR0384Pages: 20Published on: 24, January, 2007
Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: MAR0202Pages: 6Published on: 1, January, 1978
Abstract: A medium sized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More
Reference No: MAR0544Pages: 38Published on: 29, May, 2024
Abstract: Indian Cancer Society: Innovative Funding of Cancer Treatment More than 10 years and three investment rounds after it had created a new model for fundraising—through which more than 5,000 donors had contributed towards a cause that had impacted 11,054 lives, with a total disbursement of INR 184 crore until March 31, 2022—the Indian Cancer ... More
