Abstract
Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer (the entrepreneur) of the quality and quantity desired.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0434 |
| Title | Helion Venture Partners: Finding, Funding and Monitoring the Right Prospects |
| Pages | 29 |
| Published on | Jun 18, 2014 |
| Year of Event | 2008-09 |
| Authors | Sahay, Arvind; |
| Area | Marketing (MAR) |
| Keywords | Venture Capital ; Segmentation; Positioning; India; Choosing Prospects |
| Country | India |
| Organization | Helion VC |
| Access | For All |
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