Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental in India winning its highest number of medals at any summer Olympics. Buoyed by the success, OGQ has set up a target of achieving eight Olympic medals at 2016 Olympic Games. OGQ relying on donations to supports the athletes, the challenge is to market the Olympic cause by creating, communicating and delivering the right offering for its donors.