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  1. The Alembic Chemical Works Company Limited**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0146 Pages: 10 Published on: 1, January, 1970

    Abstract: The case illustrates the contribution of an academically trained person to the growth of business activities. It also symbolizes the effect of education and the environment existing in a princely state in India and the business activities. ... More

  2. Samardha Infotech: A Specially Abled Organisation

    Authors: Vashisth, Tarun Kumar; Varkkey, Biju;

    Reference No: HRM0245 Pages: 20 Published on: 19, May, 2020

    Abstract: Samardha InfoTech is an organization dealing in low-end BPO tele-services, with the theme “Sales as Service”. The company aims to provide employment to the needy; 60% of its employees are persons with various types of disabilities. Samardha strives to create an all-inclusive environment so that employees with disabilities, along with non-disabled ... More

  3. i2i funding: P2P lending during COVID-19

    Authors: Jacob, Joshy; Iyer, Radhakrishnan R; Gopalakrishnan, Balagopal ;

    Reference No: F&A0574 Pages: 22 Published on: 29, December, 2023

    Abstract: The case presents a unique context in the growth trajectory of a fintech startup, i2i, that delivers small-ticket loans to retail clients in India through a peer-to-peer (P2P) lending platform. The COVID-19 pandemic brought unprecedented challenges for i2i’s otherwise successful business model. These challenges spanned the ... More

  4. "Bleeding Madras" Importers Incorporated

    Authors: Desai, D K;

    Reference No: CMA0030 Pages: 14 Published on: 20, December, 1966

    Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More

  5. Bharat Heavy Electricals Limited (BHEL)

    Authors: Pandey, I M;

    Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

    Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

  6. House of Seshasayees **

    Authors: Tripathi, D;

    Reference No: ECO0145 Pages: 8 Published on: 1, January, 1970

    Abstract: The case illustrates the impact of education on the modernization of Indian business. It traces the growth of a business house which has been known for its efficiency and imagination. ... More

  7. Selection Methods

    Authors: Saiyadain, M S; Venkatraman, S;

    Reference No: P&IR0122TEC Pages: 7 Published on: 1, January, 1974

    Abstract: This note discusses several selection methods used by organizations for selecting personnel. The discussion has covered such tools for selection as application blanks, interviews, physical examination, business games, and leaderless group discussion. Psychological tests have not been covered because a detailed discussion on them is available elsewhere. An effort has ... More

  8. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  9. MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

    Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

  10. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

  11. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

  12. Zomaland by Zomato: Delivering the Experience Punch

    Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

    Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

    Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

  13. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

  14. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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