Abstract
This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a way out to solve the problem. The purpose of this case is to provide an opportunity to the participants of an MBA or Management Executive Education Programme to step into the shoes of Ghura, a consultant and to explore the options and to select the best possible option to offer a solution to Bal. The context for this involvement is the rise in fraud and crime done by the fleet drivers.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CIIE0007 |
| Title | Drivers420.com: Organising Transporters |
| Pages | 14 |
| Published on | Oct 26, 2016 |
| Year of Event | 2015 |
| Authors | Ghura, Amarpreet Singh; Karna, Amit; |
| Area | Centre for Innovation, Incubation, and Entrepreneurship (CIIE) |
| Discipline | Human Resource Management, Innovation and Entrepreneurship, Strategic Management |
| Sector | Transportation and Logistics |
| Learning Objective | Understands the challenges that take place while making a business model for a startup. Identify a plan for the successful operation of a business, identifying sources of revenue, intended customer segment, value proposition, cost structures and revenue streams. |
| Keywords | Startup; Decision Making; Idea Generation; Human Resource; Business Model |
| Country | India |
| State | Maharashtra |
| City | Mumbai |
| Organization | Indian Drivers Database Incorporation (www.drivers420.com) |
| Access | For All |
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