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  1. Mid West Retail Consumer Finance Services (A)

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

    Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

  2. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

  3. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

  4. J.N. Tata and Tata Iron & Steel Company **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0158 Pages: 19 Published on: 1, January, 1970

    Abstract: The case describes the growth of a premier Indian business house and its management techniques and practices. ... More

  5. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

  6. Neons Fashion LLP (B): The Setbacks

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

  7. Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

  8. Yamanote India Limited

    Authors: Raghuram, G;

    Reference No: PROD0217 Pages: 4 Published on: 1, January, 1992

    Abstract: The case of the scooter manufacturer Yamanote India Limited deals with a logistical decision that has arisen primarily from commercial realities. In this instance, it is the issue of the octroi tax that goods have to pay when entering certain city limits. The case considers the secondary transport of the ... More

  9. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

  10. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  11. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

  12. The Shri Ram Group **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

    Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

  13. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

  14. A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division

    Authors: Roy, Debjit;

    Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

    Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

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