Abstract
This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, and protect his intellectual property. The case has been inspired by several decisions of Indian courts as well as other courts, particularly the American Supreme Court. It highlights the importance of intellectual property rights for businesses and how astute business persons can make use of it to advance their business interests. It also brings out the importance of a proper legal environment for protection of such rights.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0334 |
| Title | The Pomegranate Story |
| Pages | 10 |
| Published on | Sep 22, 2010 |
| Authors | Agarwal, Anurag K; |
| Area | Strategy (STR) |
| Discipline | Public Policy and Law, Strategic Management |
| Sector | Miscellaneous |
| Keywords | IPR , Patents , Copyright , Trademarks , Geographical Indications |
| Country | India |
| City | Anarabad (Fictitious) |
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