The Pomegranate Story

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Abstract

This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, and protect his intellectual property. The case has been inspired by several decisions of Indian courts as well as other courts, particularly the American Supreme Court. It highlights the importance of intellectual property rights for businesses and how astute business persons can make use of it to advance their business interests. It also brings out the importance of a proper legal environment for protection of such rights.

Additional Information

Product Type Case
Reference No. BP0334
Title The Pomegranate Story
Pages 10
Published on Sep 22, 2010
Authors Agarwal, Anurag K;
Area Strategy (STR)
Discipline Public Policy and Law, Strategic Management
Sector Miscellaneous
Keywords IPR , Patents , Copyright , Trademarks , Geographical Indications
Country India
City Anarabad (Fictitious)

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