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  1. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  2. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

  3. Siddarth Cotton Mills (A)

    Authors: Bolar, Malathi;

    Reference No: P&IR0067(A) Pages: 18 Published on: 1, January, 1965

    Abstract: The case describes the attempts made by the mill owner's son to streamline the personnel functions of the company. The case lends itself to a discussion on introduction of change and personnel management as well as a more intensive discussion on selection, training, appraisal and organization for personnel management. ... More

  4. Centurion General Insurance Company

    Authors: Sharma, Meenakshi;

    Reference No: COMM0020 Pages: 7 Published on: 1, January, 1970

    Abstract: The case concerns a situation in a plant where a HR manager finds that a candidate for a job opening is someone with whom she has a troubling history. She approaches the General Manager, Operations and shares the details of her experiences and her concerns about this person’s candidature. ... More

  5. Power Projects and Products Ltd. (C)

    Authors: Dixit, M R;

    Reference No: BP0220(C) Pages: 5 Published on: 1, January, 1990

    Abstract: This case describes the system developed by Power Projects and Products Limited for identifying and evaluating opportunities for the company. The senior management team at the company is required to evaluate the system and decide whether to accept it or not. ... More

  6. Paddy Marketing Board - Sri Lanka (C): Financing the storage Operation

    Authors: Desai, D K;

    Reference No: CMA0555(C) Pages: 9 Published on: 1, January, 1982

    Abstract: This case deals with the storage operation of milled rice in the monopsony procurement, processing, and distribution situation of the Paddy Marketing Board in Sri Lanka. The chairman has to decide whether he should go in for modern storage systems of silos or make do with the existing storage with ... More

  7. RentYourFashion.com (D)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

    Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

  8. GTs in TELCO, Poona (B)

    Authors: Sachdeva, P S;

    Reference No: P&IR0031(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Deals with the Graduate Engineer Training Scheme in TELCO's factory. The scheme started in 1967, was expected to supply bright and capable engineers to the new plant being set up. The scheme ran into several difficulties and had to be modified substantially between 1971 and 1974. Despite the modifications, the company was not ... More

  9. Computer Applications at Chitra

    Authors: Jain, Rekha;

    Reference No: CISG0001 Pages: 7 Published on: 1, January, 1992

    Abstract: This case discusses the computerization process at Mudra Communications Limited. Specifically it highlights the experience an organization in implementing financial system in a Data Base Management System enviornment. It also helps to bring out potential area, problems and benefits of DBMS usage within organizations. ... More

  10. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  11. Working Capital Credit for Sugarcane Processing Enterprises

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0718TEC Pages: 5 Published on: 1, January, 1994

    Abstract: This exercise posses a question of choosing one of the two sugar factories in private and cooperative sector for working capital assistance by a nationalised commercial bank. The readers are required to make this choice based on working capital management performance as well as agricultural and rural development activities that ... More

  12. Steel Furniture and Office Equipment

    Authors: Jain, V K; Mittal, R K; Pathak, H N;

    Reference No: ECO0279 Pages: 28 Published on: 1, January, 1982

    Abstract: The report deals with entrepreneurial selection of a project, and working out and analyzing details of feasibility report. It makes use of tools of management decisionmaking, applicable at various stages in the planning of a project by an entrepreneur. ... More

  13. Yashoda Interventions

    Authors: Joshi, Sanjay; Ramani, K V; Mavalankar, Dileep;

    Reference No: CMHS0006 Pages: 7 Published on: 10, May, 2010

    Abstract: Yashodas in the maternity wards are a source of support to women at the time of childbirth. Yashodas ensure that mothers and newborns stay for at least 48 hours at the institution so that health care services such as immunization, nutrition and hygiene are provided. The case highlights the issues faced ... More

  14. Drivers420.com: Organising Transporters

    Authors: Ghura, Amarpreet Singh; Karna, Amit;

    Reference No: CIIE0007 Pages: 14 Published on: 26, October, 2016

    Abstract: This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a ... More

  15. Surviving the Recession: Venus Jewel

    Authors: Rao, Indu; Bhatnagar, Deepti;

    Reference No: OB0206 Pages: 23 Published on: 3, September, 2009

    Abstract: The Indian diamond industry witnessed a severe recession in the year 2008. The industry is already showing signs of recovery in 2009 led by its large sized firms. This case presents facts from a study conducted in a large sized Indian diamond processing firm which has existed for the last 40 years and ... More

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