Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
Reference No: PROD0264Pages: 33Published on: 18, October, 2004
Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More
Reference No: IS0143Pages: 6Published on: 14, December, 2023
Abstract: The case delineates a scenario in which the chief information officer (CIO) of a manufacturing company must prioritise IT applications. There are a total of 15 applications, each with associated costs, durations and risk profiles. These applications are intended to support various functions and processes within the organisation. However, their selection ... More
Reference No: QM0137(B)Pages: 22Published on: 1, January, 1978
Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More
Reference No: QM0202TECPages: 6Published on: 1, January, 1986
Abstract: Introduces the role of computers and information systems in an organization. It defines what an MIS is and why it is of importance today. Data processing and information systems are contrasted and guidelines provided for managers attempting to set up computer-based management information systems. ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: QM0035(A)Pages: 6 Published on: 1, January, 1969
Abstract: The case deals with the suitability of a costing system for a small manufacturer who needs costing information on practically all types of business decisions. However, an elaborate costing system is expensive and involves a lot of record- keeping. The case facilitates discussion on installing the costing system. ... More
Reference No: CISG0051Pages: 13Published on: 11, March, 1999
Abstract: Implementing an integrated information system such as Enterprise Resource Planning (ERP) promises tremendous benefits to the organization. However, there are several challenges and issues that organizations face while attempting to implement such a package. Examples include review of adoption of new business processes, integration of business processes across different departments, ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: OB0232TECPages: 15Published on: 26, June, 2018
Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More
Reference No: MAR0053Pages: 14Published on: 1, January, 1964
Abstract: The company was expecting to change its channels of distribution from manufacturer- age- retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two ... More
