Abstract
The company was expecting to change its channels of distribution from manufacturer- age- retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two systems is provided in the case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0053 |
| Title | Raman Fertilizers Limited** |
| Pages | 14 |
| Published on | Jan 1, 1964 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management |
| Sector | Manufacturing |
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