This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far as marketing and related inputs are concerned. Therefore, the use of data for this case is limited only to published sources. The development of a marketing information system in the case is considered from the point of view of a sales office. The case deals with the question of evolving an approach for building the information system as well as making a reference to the use of the system, especially at the sales office level.