Search results for 'marketing cases 2'

Authors: Tripathi, Sanjeev; Dhandhnia, Kopal Agrawal;

Reference No: MAR0447 Pages: 30 Published on: 15, January, 2015

Abstract: Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental in India winning its highest number of medals at any summer Olympics. ... More

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Authors: Vora, M N;

Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0482EX_Game Pages: 11 Published on: 11, March, 2016

Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More

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Authors: Kaul, Subhashini; Mehta, Nirmesh;

Reference No: MAR0408TEC Pages: 6 Published on: 7, May, 2009

Abstract: This Note details the scope and domain of ‘Experiential Marketing’ (EM) by clarifying why and how EM is a strategic orientation that a firm chooses to adopt or discard. It explains how and why this orientation cannot be adopted in parts and executed in bits. Next, this Note identifies and ... More

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Authors: Gupta, V K; Bhatnagar, G S;

Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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Authors: Gupta, V.K.;

Reference No: CMA0123 Pages: 8 Published on: 1, January, 1965

Abstract: The case deals with a situation where marketing society is responsible for supply of the necessary inputs for making an agricultural programme successful. The case tends to present problems which relate to the relationships in terms of target setting, supply and financing between the marketing society and the block agencies. ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0398 Pages: 4 Published on: 16, July, 2008

Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More

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Authors: Vora, M N;

Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0279 Pages: 10 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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Authors: Roy, Subhadip; Matta, Nikita; ;

Reference No: MAR0561 Pages: 10 Published on: 28, July, 2026

Abstract: The present case is centred around the brand, Manforce, owned by Mankind Pharma, a leading pharmaceutical company in India. Launched in 2007, it soon gained significant market share in the mass market segment and became one of the leading brands by 2020. By 2024, the company was facing the problem of choosing the ... More

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