Abstract
Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | CMA0249TEC |
| Title | Reference Groups** |
| Pages | 4 |
| Published on | Feb 7, 1973 |
| Authors | Gupta, V K; Bhatnagar, G S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Public Sector |
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