Abstract
The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | PROD0279 |
| Title | Reinventing Marketing at Tata Steel |
| Pages | 10 |
| Published on | Jul 16, 2004 |
| Year of Event | 1980-2006 |
| Authors | Tripathy, Arabinda; Seshadri, D V R; |
| Area | Production Management (PROD) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| Organization | The Tata Iron and Steel Company Limited |
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