Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Mehta, S C; Kashyap, S P;

Reference No: MAR0086 Pages: 24 Published on: 1, January, 1972

Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More

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Authors: Mehta, S C;

Reference No: MAR0085TEC Pages: 10 Published on: 1, January, 1969

Abstract: This note is a summary of the research project carried out in industrial concerns of Ahmedabad and examines the various functions of purchase management with regard to organizational patterns, information and reporting systems, major activities performed by purchase departments, their methods of buying and inventory management. An attempt is made ... More

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Authors: Rao, C P;

Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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Authors: Matthai, Ravi J;

Reference No: MAR0078 Pages: 8 Published on: 1, January, 1967

Abstract: The distribution of cigarettes is effected through distributors to whom geographic zones are allocated. The terms to distributors and other levels of distribution seems to encourage interzonal poaching and a determination of the service level from the company's point of view due to interdistributor competition. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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Authors: Dalal, B C;

Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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Authors: Vora, M N;

Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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Authors: Vora, M N;

Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

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Authors: Vora, M N;

Reference No: MAR0007 Pages: 7 Published on: 1, January, 1964

Abstract: The case deals with the frequent decision problem of extending the product line through introduction of additional size/packs of a particular product. Participants are supposed to evolve criteria for evaluation of alternatives in such a decision situation, and apply these criteria in coming up with a recommendation with respect ... More

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