Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: CMHS0048Pages: 6Published on: 4, October, 2024
Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More
Reference No: IS0154Pages: 14Published on: 18, February, 2026
Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More
Reference No: MAR0350Pages: 10Published on: 27, April, 2003
Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
Reference No: IS0140Pages: 5Published on: 1, October, 2020
Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More
Reference No: PROD0050Pages: 18Published on: 1, January, 1967
Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More
Reference No: MAR0553Pages: 16Published on: 5, June, 2025
Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More
Reference No: CMA0763Pages: 6Published on: 1, January, 1997
Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
